How To Market

Nessie!

This was on the news a few days ago. A new movie "The Water Horse" is being released here. I have no plans on watching it as it looks a little on the rubbish side, but I could be swayed having seen this incredible advertising campaign.

In the water beside Odaiba (of course!), a light was projected onto a water fountain to create the Loch Ness Monster. Pretty cool:

Take that, Cloverfield - your guerilla marketing is nothing compared to this. Imagine if the NY monster had been projected by the Statue of Liberty - that would've been something. By the way, Cloverfield is called Hakaisha (Destroyer) in Japan. It's out this week. Anyone seen it yet?